We now know more about the new Even Hotel brand, which aims to focus on well-being for business travellers. On 20 December, the IHG group confirmed that the brand's first representative will open in the heart of Manhattan, at 219 E 44th Street, within the next two years. The 23-storey building will feature 230 rooms, meeting rooms and, above all, 8,000 square metres of sports and dining facilities. The New York establishment, the flagship of the brand, should pave the way for around a hundred establishments over the next five years in the American market, including Washington D.C. and San Francisco. Their target: "a new type of customer who focuses on well-being in terms of food, work, exercise and rest", according to Richard Solomons. The CEO of IHG adds: "New York is the place to be. It's one of the healthiest cities in the United States. By locating here, Even Hotels will gain maximum exposure to its target audience: people looking for travel experiences based on health and wellness.
