In anticipation of the introduction of the new B777-300ER scheduled for 31 January, American Airlines is making a gesture towards its business customers by improving its on-board service. Business class passengers will receive new slippers and a toiletry kit filled with cosmetic products, while First class passengers will receive a welcome card and an amenity kit containing cosmetic products that can be reused as a tablet cover. The selection of menus offered at the front of the aircraft has also been redesigned, and the service improved. "As part of our airline's modernization, we have carefully considered every detail of the international premium class experience to provide our passengers with the quality amenities and dining choices they desire," said Rob Friedman, Vice President of Marketing for American Airlines. "By providing such personalized service, we are ensuring a better travel experience that matches their expectations, reminding them of the atmosphere in their home or favourite restaurant," he added.
