In 2010, 8.4 million people travelled on the easyJet network for business reasons. Today they number 12 million. The growth in the number of corporate passengers (+44%) is significant. It rewards the efforts made by the airline to get closer to companies and their travellers in France and Europe, in particular through integration into GDSs, and the development of adapted products such as the 'Inclusive Fare' or the 'Flexi' fare. "The increase in the number of business passengers travelling with easyJet is the result of the strategy put in place since 2010 to attract this clientele," says a delighted Carolyn McCall, even though the CEO of easyJet is aware that the context has contributed to this dynamic: "The recession and austerity have also encouraged business passengers to choose easyJet for its value for money. Satisfied by their experience and the benefits they derive from it, they have a high propensity to use our services on a long-term basis. 95% of business passengers travelling with easyJet say they would fly with them again, demonstrating that the interest shown by these customers in the quality of their travel is likely to be sustained.
