The Hyatt Centric brand's roadmap for the Americas Lodging Investment Summit is not lacking in ambition... While some brands are moving forward cautiously, in a restricted market, more than fifteen addresses are already "in the pipeline", ready to position themselves from this summer on the business travel market. These include Paris, along with New York, Atlanta, Chicago, Washington D.C. and Miami. The first photos published on the Hyatt Centric website (see below) are very reminiscent of the current Hyatt Paris Madeleine hotel, which could well be the first European establishment to carry the brand's colours...
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The profile of these lifestyle establishments remains rather vague, even if certain elements already seem to be essential in the specifications: a central position, authenticity rather than standardisation - decor and menus will have to reflect the destination, for example - an open lobby concept, simplified room service, etc. Hyatt Centric hotels will also include a space called The Corner, encouraging work and meetings, surrounded by books and magazines. These new establishments aim to strike a balance between digital equipment and human expertise, with a particular focus on business travellers: "there's no equivalent to a real conversation with someone who can tell you more about that interesting coffee you spotted on your smartphone", says Kristine Rose, Hyatt's vice-president in charge of brands... To be continued.
Hyatt Centric destinations already unveiled: Long Beach, San Francisco, Santa Barbara, Key West, Miami, Atlanta, Chicago, New York, Houston, Park City, Washington, D.C. and Paris.
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