Often grouped behind thenew entrants" label - which, by definition, cannot forever be associated with players who are maturing - French business travel start-ups have decided to make their proximity more official. Six French business travel specialists have just launched theAlliance Biz TravelAir Refund, TravelEnsemble, Bird Office, Business Table, Expensya and MagicStay. " While retaining complete independence, the strategic alliance enables Alliance Biz Travel start-ups to pool their promotional efforts and raise their profile with companies (newsletters, trade shows, etc.). "says the press release. Valéry Linyer (MagicStay) added: " In BtoB, acquisition time and costs are higher than in BtoC ".
In addition to raising their profile with corporate customers, the various members of this nascent alliance intend to play the complementary card, . " At customer meetings, we can offer companies a comprehensive and complementary range of services "says Arnaud Katz, CEO of Bird Office.
In concrete terms, the six founding members of the alliance are committed to a quality charter in terms of customer service, with Live Chat, a 24/7 Hotline and the opinions of other professional users. They are also committed to the protection of personal data, and "guarantees and insurance appropriate to the requirements of business travel": a strong signal sent to the market, in a context where the duty to protect has never been more important. never been so crucialand where insurance issues are sometimes beyond the company's control.
It remains to be seen whether other French start-ups will join the ranks of this new player in the business travel market, and to keep an eye on the next joint initiatives launched by this Alliance Biz Travel.
