Marcel: two years old, the age of ambition

Marcel celebrated its second anniversary on 29 September by bringing together investors, partners and journalists at Halle Pajol. This trendy eco-neighbourhood in the 18th arrondissement of Paris has seen the development of coworking spaces and youth hostels: an area in the throes of change, which had all the makings of an ideal setting for the event. ad hoc for the new positioning of the VTC service. The service aims to " move from start-up to SME status "As Bertrand Altmayer, Marcel's co-founder, summed up in his introduction. As it celebrates its second birthday, Marcel has set itself new ambitions. The French VTC specialist is standing up on its two wheels, launching on 30 September a new motorbike taxi servicein partnership with Citybird. Around sixty vehicles - Honda Goldwing 1800s, to be precise - are now waiting for business travellers, for early or last-minute bookings, via the website, the mobile application or the good old phone call...

" Marcel is at a strategic turning point in its history, stresses Bertrand Altmayer, co-founder of Marcel. "The success of the brand and our recent fund-raising are now enabling us to step up our B2B development, thanks to our partnership with the Armonia Group and the launch of our motorbike range, which completes our offering for businesses. ". As well as this new motorbike offering, Marcel is already giving itself a makeover. On Thursday, the company's directors unveiled a new visual identity, designed to embody the company's new image. simplified mobility advocated by the VTC service. This new look should enable the VTC service to attract more private customerswhile maintaining its focus on business customers. And to compete with a heavyweight like Uber, Marcel is relying in particular on its relationship with drivers. " We are seen as partners, not as numbers in a computer." said one of them on the way to the event. There's no doubt that this relationship of trust will be one of Marcel's greatest assets as he heads off to the conquering other markets. The directors of the VTC service have their sights set elsewhere, with Lille, Toulouse and Lyon in particular in their sights. This regional launch could take place as early as 2017.