Oscar and Kris, the owners of the little shop ".Dulce mezcal... and coffee"In the Calle Liverpool on Wednesday, a red carpet, sound and light system and some 300 guests in gala dress were the order of the day, in the heart of Mexico City's business district. Yet they see the NH Collection Mexico City Reforma for several months now, just as a... NH establishment did previously. On the face of it, then, there's nothing very new under the Mexico City sun. And yet. It's no coincidence that the NH Hotel Group was keen to celebrate this inauguration with great fanfare, even including Luis Fernandez-Cid de las Alas Pumariño, Spanish Ambassador to Mexico, and Enrique de la Madrid, Secretary of State for Tourism, among their panel of guests. The opening marks NH Collection's arrival on the American market, and in a highly strategic destination at that. Visit launch of the Air France A380 on the Paris CDG - Benito Juarez route was already demonstrating this a few months earlier.
In fact, this new address becomes the American flagship of NH Collection, the premium brand of NH Hotels. A showcase logically pampered by the group's managers, who have not hesitated to invest 7.6 million euros in this address in the 'pink zone', a few steps from the Paseo de la Reforma, where Mexico City's business heart beats. The result: a successful makeover and a move upmarket which should appeal to both regional and international corporate clients.
Red and white logically dominate the hotel's new decor, which is contemporary and uncluttered. In each of the 306 rooms, the emphasis is on openness and brightness, while limiting the partitioning of the different spaces. From a functional point of view, there are plenty of electrical sockets and USB ports, a flat-screen TV that swivels 180 degrees from the bedroom to the lounge area, and an espresso machine that is invaluable before a strategic meeting...
Business customers - clearly targeted by the standards of the Collection brand - can also count on a very solid Meetings offering, with no fewer than ten high-tech meeting roomslike these touch-sensitive, connected flat screens. Visit restaurant ObvioThe 1st floor lounge can also be used for informal meetings over lunch or dinner, with a mix of local specialities and world cuisine. And to relax after a day of tough negotiations or business tourism, a heated swimming pool has been installed on the hotel's third floor terrace, along with a fitness centre.
By celebrating the inauguration of the NH Collection Mexico City Reforma, the Spanish hotelier is sending a clear message to the market: its position in America will be strengthened in the coming years, with particular attention paid to the NH Collection brand. " We're really proud to be in Mexico City today to to present one of our most ambitious products".said Ramón Aragonés, CEO of NH Hotel Group, to the regional and international press in Mexico City on 19 October. " The arrival of our NH Collection brand in Latin America is proof of our strategic commitment in this region where we plan to grow (...). We aspire to be your choice of hotel, whether you are planning a city tour or a meeting, whether for business or pleasure".he added.
Four other Latin American representatives of the brand are already "in the pipeline". They will open their doors by 2018 in Mexico and Chile - and even from November for the one in Léon, Mexico -They will join a 'Collection' already comprising 19 establishments in Latin America, from Argentina to Ecuador, from Chile to Colombia. The Mexican capital alone already has three representatives: in addition to Reforma, the top-of-the-range brand is present in the Santa Fé district and in Terminal 2 of the international airport.
