Amarit Charoenphan, founder of the coworking and incubator HUBBA

Amarit Charoenphan
Amarit Charoenphan © Ludovic Maisant

the concept of coworking was missing in Thailand

Why did you launch Thailand's first coworking space?

Amarit Charoenphan - I launched Hubba in June 2012. Originally, my plan was to set up a business from home, but I was feeling lonely, demotivated and disconnected from other people. I was going to work in cafés, but the WiFi wasn't always very good, the seats weren't very ergonomic, the environment was rather noisy... So I realised that the concept of coworking was sorely lacking in Thailand. That's how the idea came about.

What is the Hubba concept and what does it mean?

A. C. - Firstly, the name...