For its first participation in Viva Technology, the At this spring's technology event, Air France is thinking big. The airline has invested 400 m² of space at Porte de Versailles, bringing together 32 projects and start-ups in a "lab Future of Travel "A rather eclectic programme. This was an opportunity to present the main areas of research and development, which should contribute in particular to improving the passenger experience.
For the occasion, Jean-Marc JanaillacChairman and Chief Executive Officer of the Air France-KLM group was present, accompanied on stage by Adeline Challon-KemounDeputy Managing Director in charge of Marketing, Digital and Communications, whose departure from the Group was announced for the end of June. " Being present at Viva Technology is a matter of course for us "Jean-Marc Janaillac emphasised the international dimension of the technology players present on the company's stand.
Among the new features unveiled by the Air France KLM management team is the introduction of chatbots this summer. These conversational robots, integrated into the Air France Facebook MessengerThese will be used to answer simple questions from passengers, leaving more complex cases to the company's teams. In addition, via Facebook, passengers will be able to receive all their travel documents automatically before their flight on the social network's messaging system. This service should be available from 21 or 22 June on the French market. " Last but not least "Air France is also at the forefront of the offer Alexa the intelligent voice assistant developed by Amazonwhich was presented on the airline's stand.
" Being present where our customers are "Adeline Challon-Kemoun has set a target of €5 billion in digital sales, with the aim of reaching €8 billion by 2020. "One in three tickets is sold on the Air France and KLM websites", stresses the Executive Vice President Marketing, Digital and Communications, who puts the Group's investment in digital at over 400 million euros. This investment is organised around four main areas: the big data, l'artificial intelligence, l'immersive experience and - internally - the interactive management.
To move forward and accelerate on this path to digitalisation, the airline intends to draw on the pool of start-ups represented at Viva Technology. After the Start Tech Factory launched a few years ago, Air France is launching Hokage "T3 Fundraiser, a fund-raising accelerator designed to support start-ups in their financial and international development.
