El Al is giving itself the means to fulfil its ambitions: it will cost more than a billion euros (1.25 billion) to the airline to buy the sixteen Boeing 787-9 whose order was confirmed in mid-June. This is an opportunity for the Israeli carrier to rethink its product for business travellers, and to enter a new dimension: " After a year and a half of preparation ahead of the arrival of the new DreamlinerEl Al embarks on a new era "said David Maimon. The CEO of El Al even describes this stage as " the culmination of the dynamic renewal initiated by [the company], creating a revolution in the customer experience ". He added: " We are setting the bar very high in terms of service and product excellence, so that we can compete more effectively in a competitive environment. ".
These new Dreamliners will feature an all-new business class with 32 Recaro seats ergonomic and fully reclinable (1.98 m). These will incorporate the entertainment system AVOD developed by Panasonic. The touch screens will provide access to 150 filmssome 350 episodes of American and Israeli series, and 200 albums.
In addition, a new Premium Economy class makes its appearance in the airline's catalogue. The 28 seats in this intermediate class, separated from the economy class by a curtain and a divider, emphasise confidentiality. They incorporate a wider screen and offer 96 cm of space between each row.
The new equipment will be available from September, when the first of the sixteen aircraft on order takes off for Europe. Tel Aviv. The Dreamliner will then be integrated into El Al's long-haul fleet. The other fifteen aircraft will gradually be added to the airline's fleet. until 2020They will replace the Boeing 747-400 and 767-300. Finally, from next year, the Dreamliners will be equipped with the ViaSat system, enabling business travellers to access the Internet in flight.
