The service Premium Transfer Drive will be offered to First and Business Class passengers as well as members of the Executive Club frequent flyer programme at Silver and Gold status connecting between UK cities and international routes through Heathrow. A identification system will be able to identify passengers with time-limited connections. In the event that they risk missing their connection, the British airline will provide a airside car transferi.e. on the tarmacbetween the two flights. A message will also be sent directly to the aircraft crew so that they can inform the passenger that a car is waiting at the foot of the aircraft for their transfer.
a proactive approach to offering customers high-quality assistance
British Airways' new Head of Brand and Customer Experience, Carolina Martinolisaid that "The possibility of missing a connection is one of the most stressful situations a customer can be exposed to. With the new Premium Transfer Drive, we can now take a proactive approach to providing customers with quality support.". According to Carolina Martinoli, feedback from passengers is good and some customers are even starting to spread the word. The future integration of WiFi on board will inform customers directly of the availability of the car transfer.
