It's around midday in Seattle, and there's a festive atmosphere on the tarmac of the Boeing delivery centre. The teams at Transavia France and those of the American aircraft manufacturer have just cut the red ribbon. Behind Nathalie Stubler and its teams, pilots and crew, the real star is VJ - pronounce " Victor Juliet a Boeing 737-800 to join the ranks of the low-cost carrier. It is already the 32nd machine to wear the green colours of Transavia, but the event still has the flavour of a first time. The pride is palpable in the words of Nathalie Stubler, CEO of an airline that is gaining in stature, and whose profitable growth means it can look to the future with serenity. You can also see it in the eyes of the pilots at the controls and the cabin crew, who are visibly involved in the success of "their" brand. This is one of the key areas of focus for Transavia's management: the human factor must make the difference with low-cost competitors whose human resources management does not always receive good press...
To celebrate the delivery of the 32nd Transavia France aircraft, Boeing's management pulled out all the stops, with a host of winks to promote the Transavia brand. However, the delivery of a new 737 is a classic event for the neighbouring site of Renton. Each month 47 devices that come out of this plant, mobilising some 9,000 people. The American aircraft manufacturer also intends to step up the pace, soon approaching sixty aircraft a month. The list price varies, from 90 to more than 115 million dollars...
The day before, Transavia France teams were given a guided tour of the B737 Configuration Studio. Among the many layouts on show, the Boeing Sky Interior appears to be the star product. It is one of the American aircraft manufacturer's great successes, enhancing the cabin experience, in particular with an LED lighting system that simulates different lighting moods as the flight progresses. Nathalie Stubler and her teams also had the opportunity to visit the Renton plant, which is dedicated to the 737, one of the world's leading manufacturers of airliners. two Boeing sites in Seattle with Everett. In the vast hangar, the aircraft in preparation have not yet donned the livery of their future owner. But you can still make out the destination of the next deliveries, partially visible on the tailplane: here an Asian carrier, there an American airline. Here again, another European low-cost carrier. The guided tour is completed by a more technical presentation. There's now talk of punctuality, profitability, reliability... An opportunity to remind everyone - even if they don't want to - of the competitive advantages of our aircraft. Boeing on the rival Airbus. It's also an opportunity to provide after-sales service, extolling the virtues of the 737 MAX The airline's next aircraft will also be a Boeing 737-800, and Transavia will therefore end 2018 with a Boeing 737-800. fleet of 33 aircraft. For the future, we will probably see Transavia's teams in Seattle, with the airline counting on 40 aircraft by 2020.
