Louvre Hotels Group's Asian offensive continues in China, India and South Korea. The hotel group, owned by the Chinese conglomerate Jin Jiang, announced its strategy for its Kyriad brand in Asia on 20 June. After starting to develop its Golden Tulip and Campanile brands in China Last year, Louvre Hotels opened its first Kyriad hotel in Yangzhou in March. However, this establishment was only a bridgehead. In fact, the group plans to open its Chinese showcase in the centre of Shanghai in August 2018. This inauguration will be followed by 22 openings by the end of 2018. This figure should rise to 80 by 2019.
India in the sights of Louvre Hotels
While the Chinese market is one of Louvre Hotels' priorities, the group is also targeting India. After developing a portfolio of 126 hotels, thanks in particular to the acquisition of Sarovar Hotels, thehe brand has signed an agreement with Orange Tiger Private LTD. This group runs the Citrus Hotels, which will be brought under the Kyriad umbrella by 15 hotels from 2018. The opening of five additional establishments per year is also planned. In addition, the group has expanded into the Indonesian market at Bogor and Jakarta. Louvre Hotels has open five hotels in 2019 which will be added to the twelve already in existence.
"A proactive network policy
Also in Asia, Louvre Hotels has taken on the South Korea. A recently signed contract with Koreahotel.com will enable it to to open four establishments in Seoul and on Jeju Island in the coming months. Fifteen new hotels will open their doors in 2019, followed by two annual openings. The strategy behind these acquisitions was explained by Pierre-Frédéric RoulotCEO of Louvre Hotels Group: " Our major ambitions imply a proactive policy of coverage of all growth markets and the introduction of new, complementary brands to meet the different expectations of travellers ".
