Since 2 July, customers who are members of the Raffles Ambassadors, Fairmont President's Club and Swissôtel Circle loyalty programmes have been part of the The AccorHotels Club. This logical move follows the acquisition of the three luxury and top-of-the-range brands, finalised in July 2016. As part of this transfer, the French hotel group has announced that Fairmont e-certificates and Swissôtel Advantage Awards accumulated by regular customers of both brands will be credited to the AccorHotels programme.
What the most loyal members of these various programmes, their status in their original programme as well as the history of their stays over the last six months will also be transferred. The owners of these accounts seem to be the winners in this operation: " The integration of the Fairmont, Raffles and Swissôtel brands will offer more opportunities to earn points, more privileges, more rewards and more exceptional experiences to each of our members. "said Isabelle Birem, Senior Vice President, Loyalty Programme.
The main advantage of this absorption for business travellers is the possibility of accumulating or spending points. in a wide variety of establishments. Members of the Raffles Ambassadors, Fairmont President's Club and Swissôtel Circle loyalty programmes will now have access to the entire portfolio of AccorHotels brands, from economy to luxury, while existing Le Club AccorHotels members will now be able to earn and use points when staying at the 550 hotels in the Raffles, Fairmont and Swissôtel brands.
" Our promise to new entrants to the Fairmont President's Club, Raffles Ambassadors and Swissôtel Circle programmes is this: with your new AccorHotels Club membership, your stays will earn you free nights faster, while you continue to enjoy the Fairmont, Raffles and Swissôtel experiences you know and love. "said Isabelle Birem. Holders of these accounts will be able to accumulate points to spend in the French group's hotels, as well as on La Collection online shop or book 'Elite Experiences', such as spending New Year's Eve in Times Square or attending the Tony Awards or the US Open under VIP conditions.
