True to its strategy of acquisition and diversification, AccorHotels has made a new acquisition: the hotel group has set its sights on the brand 21c Museum Hotels. This actor, who appeared in 2006 has developed a promising concept of all-in-one complexes combining boutique hotel, trendy restaurant and museum of contemporary art. AccorHotels is positioned in the original segment of thearty hotelswhile advancing a new pawn on the US market. 21c Museum establishments will be included in the catalogue MGalleryThis was the first time the collection of boutique hotels had made its North American debut. 21c Museum Hotels now has eight representatives in the United States (Bentonville, Cincinnati, Durham, Kansas City, Lexington, Louisville, Nashville and Oklahoma City). Three other inaugurations are already planned in Des Moines and especially in Miami and Chicago.
a unique and highly promising niche market
" We are delighted to welcome 21c Museum Hotels to the AccorHotels family of brands, strengthening the Group's presence in North America in a key market for the hotel industry. niche market absolutely unique and very promising "Kevin Frid, AccorHotels Chief Operating Officer for North and Central America, is delighted. This acquisition will provide an opportunity to develop the 21c brand and to introduce MGallery to the North American market: we are going to strengthen the range of incomparable experiences offered to our customers by drawing on brand image of these two brands. This strategic acquisition marks a new stage in the strategy of AccorHotels, which aims to establish itself as the world's leading hotel chain. leader in North America in the Luxury and Lifestyle segment "he adds.
The operation unveiled on 31 July will see AccorHotels acquire 85% of the American company, the remaining 15% being retained by the co-founders of "21c", Laura Lee Brown and Steve Wilson. It amounts to 39 million (€33.4 million) - "excluding any earn-out payment" - and is expected to be completed during the third quarter 2018.
