Interview with Ines Jimenez Martin, Director of the Gran Canaria Convention Bureau

50 % of gran canaria is totally unspoilt

How do the expectations of the French business tourism market differ from those of other nationalities?

Ines Jimenez Martin - Indeed, they are different from those of the German, English or Italian markets, which are our main visitors. The French attach more importance than others to the culture of our islands, to traditions and to gastronomy too. Basically, the French are more curious than other groups.

And how is the French market faring?

I. J. M. - Quite well, with the number of tourists quadrupling in seven years. Especially since the creation of air routes between Paris and the French regions, operated by four different airlines. A total of 40,000 French visitors came to Gran Canaria last year. What's more, they spent more money on average than other nationalities. 150 euros, compared with 133 euros.

Yet the Canaries have an image of being a concrete destination...

I. J. M. - Above all, there are a lot of clichés. It's true that there are some very built-up areas, but that's not the general rule. 50 % of Gran Canaria is totally unspoilt, of which 43% is classified as a biosphere reserve by Unesco. We are working hard to change this image.

Why choose the Canaries?

I. J. M. - The sun all year round, of course. Direct flights from France, the beach, the city, the high quality of our infrastructure, the richness of our heritage, the safety and also the spirit of tolerance that is the rule on our islands.

It's true that the Canaries are tolerant. Do you have an explanation?

I. J. M. - This is our deep-rooted culture, and is the result of the archipelago's situation. The process of emigration-immigration is an integral part of our history. We are at the centre of three continents and have cultural connections with Venezuela, Cuba, West Africa and Argentina. As a result, we are very open-minded.