A sculpture of Big Ben transformed into a rocket in the middle of the lobby, rooms at theThe spirit of punk and street artThe future London nhow, due to open its doors next summer, plays on British icons in an iconoclastic way. Its interior design, by London studio Project Orange, is in keeping with the contemporary, quirky tone of the establishments in the urban lifestyle brand from NH Hotels group.
Located between City, Islington and Shoreditch, within the 250 City Road residential complex designed by architects Foster + Partners, the four-star hotel will offer 190 rooms, a coworking space and several meeting rooms, in addition to a restaurant and fitness centre, all of which will reflect the theme of the hotel. "London reloaded. "Cosmopolitan cities are inherently dynamic, constantly producing new cultural, social and artistic trends. Our nhow hotels are the expression and reflection of this dynamic."said Maarten Markus, Managing Director Northern Europe, NH Hotels Group.
Other towns and cities will see the emergence of this creative concept. Following the opening last September of a nhow in Marseillehoused in the former Palm Beach, redesigned by Teresa Sapey, the Spanish group has chosen to transform two of its existing establishments to add to your collection. After renovation, the NH Collection Bloom de Brussels and Vittorio Veneto in Rome will, each in its own way, reflect the arty spirit of the brand.
Scheduled to reopen in the second half of 2019, the Bloom will be redesigned as a cross between a hotel and a contemporary gallery. For its part, the future nhow in Rome, due to open in 2020, will take an iconoclastic look at the city's imperial history, using august, colourful statues as decorative elements. a revised Vespa in an antique chariot.
While the brand currently has four establishments, eleven new nhows are expected by 2021. Another hotel is expected to be added to the list of current projects in Amsterdam early 2020, designed by OMA, the agency founded by Rem Koolhaas already at work on the nhow in Rotterdam. Currently under construction at the RAI exhibition centre, this establishment will feature both striking architecture - a 25-storey, 650-room tower made up of three triangular prisms set one on top of the other - and interiors inspired by Amsterdam's role as a commercial crossroads in its golden age. Indian mandalas, Mexican death masks, Japanese cherry trees: the design explores multiple directions, without deviating from its dominant flashiness.
