After announcing, last August, the merger of the loyalty programmes Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest, the American group is renaming its loyalty programme to "Marriott Rewards".Marriott Bonvoy". This new loyalty brand, with a French accent, will be launched on 13 February with the roll-out of a new logo, described as "simple, bold and modern"by Stéphanie Linnartz, Global Sales Director at Marriott International: "Our 120 million members enjoy access to our portfolio of the world's best hotels, better room rates and multiple benefits, as well as our collection of Moments experiences."The Moments platform brings together almost 120,000 experiences that can be exchanged for points or purchased, such as cooking alongside top chefs Daniel Boulud and Eric Ripert or a cruise through the floating villages of Vietnam.
While the reunification of Marriott Rewards, The Ritz-Carlton Rewards and SPG programmes had enabled members to reach Elite status more quickly and earn an average of 20 % more points per dollar spent, the launch of Marriott Bonvoy is accompanied by new names for the highest statuses. Marriott Bonvoy Titanium Elite will replace Platinum Premier Elite for members staying more than 75 nights, while Marriott Bonvoy Ambassador Elite will replace Platinum Premier Elite with Ambassador for travellers staying more than 100 nights in the group's hotels. Another change is the deactivation, from 13 February, of the SPG and The Ritz-Carlton Rewards applications. Their users are invited to download the Marriott mobile application, which will include the benefits of the Marriott Bonvoy programme from that date.
