Not surprisingly, theentranceAccor with capital of Nextdoor is not simply a question of increased investment capacity, especially as the French coworking specialist already counted among its investors Bouygues Immobilier... The hotel group, which continues to diversify its brand portfolio and more generally its activities - Accor has also invested in concierge services John Paulfor example - will be able to play the synergy card with Nextdoor, by developing a coworking in its establishments. Surfing on the bringing hospitality and coworking closer togetherThe French hotel operator had already ventured into this field with the EasyWorkThis coworking activity will finally take off in 2019. This coworking activity will finally "take off" in 2019, relying on Nextdooror rather Wojo. The managers of the coworking platform have unveiled the 12 March the new identity of the brand, a contraction of 'work' and "The name 'modjo' is reminiscent of the name of the restaurant in Lyon.in the Part-Dieu coworking space.
The new name is broken down into three types of space: Wojo, and above all Wojo Spot and Wojo Corner, the day's two real novelties, which will be incorporated into Accor establishments. Wojo SpotWojo, the 'lightest' option, will be freely accessible in hotels, guaranteeing connectivity that is always useful - and even essential - for business customers. For a subscription fee (9.90 euros per month), the most regular users will enjoy certain privileges, such as access to the Wojo community. The stated aim is to have a thousand 'Spots' in Europe by 2021.
Wojo Cornerthe other 'new kid on the block' presented on Tuesday, is also destined for Accor hotels. A first representative of the concept has already opened at the Mercure Montmartre. These Corners, which will enable hotels to rethink under-used spaces to make them more attractive and above all more profitable - we're thinking in particular of the 'business corners' abandoned even by businessmen... - will be accessible by the hour (from 5 euros), by the day (20 euros) or by the month on a full-time basis (240 euros). Professionals will find furniture adapted to coworking in terms of ergonomics and acoustics in particular, but also a lounge area, meeting rooms, printers, phone boxes, lockers... All this while providing visitors with self-service coffee and other snacks.
As for WojoThe third category of space includes the ten or so sites already opened under the Nextdoor banner, to which new strategic addresses will gradually be added: the Madeleine site in Paris, expected at the end of 2019, the Lille site in 2020, and a new address in Montparnasse, expected in 2021, which will then become the largest representative of the brand. In all, around fifty Wojo outlets are due to join the network by 2022, with the emphasis - as in the hotel business - on management contracts.
Wojo will also be developing synergies with Bouygues Immobilierwhich should now be supported by the new " to transform its commercial property developments, incorporating Wojo "As a symbol, the first project, named "Swaysis to be built between the headquarters of the two shareholders, Accor and Bouygues Immobilier, in Issy-les-Moulineaux, where the first Nextdoor site was launched in 2015...
anyone can work less than 10 minutes from where they are
Much more than a simple makeover, this is a real revolution for the French coworking specialist, which plans to expand from around ten locations in France to 1,200 in Europe by 2022. And to claim the status of Europe's largest coworking network in the process. " Thanks to the involvement of a number of Accor group hotels, by 2022 Wojo will have such a dense network that anyone will be able to work less than 10 minutes from where they are. "Wojo's managers promise.
