This news is likely to cause New York hoteliers to cringe, as they are already up in arms against Airbnb... Thecollaborative economy has entered into a new partnership that will further increase competition between the Airbnb catalogue and the traditional hotel scene, particularly in the residential hotel segment. By joining forces with property specialist RXR RealtyAirbnb is planning to launch a new concept, presented as a "new way of doing business". accommodation that combines characteristics of a luxury hotel and all the home comfort "according to the press release issued on 29 April. In practical terms, the two partners will be developing ten floors in the heart of Manhattan - to 75 Rockefeller PlazaTo be more precise, the aim is to provide top-of-the-range suites with fully-equipped kitchens. So far, nothing revolutionary compared to the niche occupied by Airbnb. Apart from the fact that these accommodations will be backed by a whole range of services that are reminiscent of a hotel, with a large, well-equipped reception area. connected concierge servicea restaurant, a bar and even a business centre to target business customers. The project even includes an events component, with a meetings and events area and activities, particularly around gastronomy. All operated by RXR Realty and marketed exclusively by Airbnb. And to guard against any detractors who might criticise a problematic blending of the genres of co-working and traditional hotels, those in charge of the project have not hesitated to comply with regulatory constraints: " The new RXR/Airbnb urban hospitality concept will comply with and support the operating regulations and standards of unionized workers, including the New York Hotel Trades Council and SEIU 32BJ "warns the press release.
" As the lines between business and leisure travel become increasingly blurred, RXR and Airbnb offer a travel experience that immerses guests in a vibrant and thriving community in the heart of Rockefeller Center, unlike anything else on the market today "assures Scott Rechlerat the head of RXR Realty. While the project remains limited to one site for the time being - prestigious though it may be, particularly for business travel - the directors of the two entities are already thinking bigger, still at New York. After 75 Rockefeller Plaza, they mention the 47 Hall Street project, in Brooklyn.
