Named greet - from the English 'to welcome' or 'to greet' - the group's new brand Accor has added to its lifestyle offering, based on the following observation: "today, more than ever, travellers are demanding a superior hotel experience. quality à affordable pricewhile at the same time seeking meaning in their purchases and their relationship with the world." Franck GervaisCEO Europe Accor, explains that by launching greet, "our aim is simple: to provide an ideal solution for independent hoteliers by offering them a brand that combines the conversion of existing hotel structures with controlled renovation and redevelopment costs."
While the brand is intended for independent hotels, Accor gives owners a certain amount of freedom to design their spaces around a sustainable concept, based on second-hand objects and the reuse of decorative items, giving them a new lease of life. Emmaüs and the eco-organisation ValdeliaL'Atelier Consommateur & Citoyen", an association that aims to involve consumers in the co-creation of projects and the development of the concept, challenging traditional marketing models. "These partnerships are essential because they make our promise of a second chance tangible for both our franchise partners and our customers. Greet is an inclusive brand, where the collective really does play a key role. We are convinced that it is by working together, creating synergies at national and local level, that we will be able to have a positive impact on our society."said Franck Gervais, CEO Europe of Accor.
300 establishments expected by 2030
As an alternative, non-standard hotel, greet is also intended to be friendly and welcoming, with markers present in all establishments such as a grande table d'hôtes and 20% of rooms accommodating 4 to 6 people. The first hotel greet has opened its doors in Beaune, and some of the next destinations are in the pipeline. business vocation like Marseillethe St Charles station and theairportand Lyon Perrache. More greetings at Paris, Rennes, Bourges and Darmstadt in Germany, the leading hotel abroad, are just some of the 300 establishments expected by 2030.
