Recent examples of hotel 'combos' include, in November, the Louvre Hotels has set up its Campanile (budget) and Golden Tulip (top-of-the-range) banners opposite the station. Montpellierin an architectural complex designed by Manuelle Gautrand. Similarly, since December, Mercure and Ibis have been sharing a common building in the Sukhumvit à Bangkok. There are many projects of the same type under way, notably at Shanghai-Hongqiao airport, with a complex due to open in 2023 which will include both a luxurious Shangri-La and a top-of-the-range Traders Hotel, or at Paris with a Sheraton and a Moxy which will appear in a few years in one of the two Les Mercuriales towers to the Porte de Bagnolet.
The advantages of this formula are obvious: it reaches several types of customers, it allows passengers to be passed on to each other on busy days, but above all, it offers the following advantages sharing equipment with meeting spaces and a discount centre or a shared restoration in one of the two establishments. In this context, the complementarity The most obvious difference is between long-stay establishments with limited services and traditional hotels. Hence the existence of "combos Accor's Novotel and Adagio, Marriott's Residence Inn and Four Points, and the planned partnership in Ho Chi Minh City between lifestyle brand Hyatt Place and residential brand Hyatt House. But this trend can also give rise to some surprising associations, with four hotels from the same group group grouped together in a single complex - the Dragon City à Seoul includes Grand Mercure, Novotel, Novotel Suites and ibis Styles, all in the Accor Group - Or better still, the proximity between two brands that share the same parent company but are, a priori, competitors. For example, the Sheraton at FrankfurtThe Sheraton Hotel, spread over three buildings, is currently being renovated to accommodate a 233-room Marriott in one of its wings in January. As part of this development, the conference centre linked to the Sheraton is also being modernised. More surprisingly, these mixed projects can sometimes bring together under the same roof two worlds that are literally opposites. In this way 2022 in the 13th arrondissement of Paris a complex designed by the architects Kengo Kuma, combining a modern youth hostel new generation Slo Living and a luxury eco-hotel 1Hotel. All in a contemporary environment of wood, metal and abundant greenery. And that's what the trend is all about.
