Business has fallen by 95% since the start of the lockdown, with only 15% from establishments in its network open in France: like most hotel groups, Best Western has been hit hard by the Covid-19 crisis. And, like most of themthe cooperative is preparing the business resumption with both health-relatedcommercial and financial.
In terms of hygiene, the Group has put in place a set of measures grouped around a dozen procedures and best practices concerning barrier gesturesIn this context, Best Western has also worked on maintaining the supply chain with its suppliers to ensure the supply of products required for sanitary protection. In this context, Best Western has also worked on maintaining the supply chain with its suppliers in order to ensure the supply of products required for health protection, such as masks and hydro-alcoholic gels, protective showcases and hygiene and virucide products.
Training for all staff will help them to implement the procedures needed to protect the health and safety of both staff and customers. In addition, the offer and service of "take-away" or "take-home" catering will be improved. "delivered to your room have been redesigned to work alongside local suppliers and producers, who are less affected by the transport of their goods.
But at a time when the fall in bookings is putting a strain on hotels' finances, Best Western is also helping its members to set up backup plans and the continuity of their business through concrete actions: a more flexible sales and revenue management policy, assistance in applying for bank loans or financial support, presentation of measures to introduce short-time working, a sales recovery plan, etc.
" The economic battle has only just begun, so more than ever we must all remain mobilised to support the tourism sector, which is currently in great difficulty, and committed to its recovery. The Best Western network markets hotels on a human scaleThis will enable us to put in place a more effective health policy and prepare to welcome customers back with peace of mind. "said Olivier Cohn, General Manager of Best Western Hotels & Resorts in France.
