Groupe Barrière: new application and enhanced health safety

An app that dematerialises check-in, health measures: the Barrière group is supporting the reopening of its establishments with technological innovations and strict safety protocols.
Barriere-Normandy-Deauville
Le Normandy, in Deauville, one of the 18 hotels in the Barrière group. (c) Fabrice Rambert.

It's a welcome update at a time when, with Covid-19, the customer experience is becoming increasingly contactless. The Barrière group has just given its five-year-old application a facelift. Visit new version of the Barrière Appdeveloped during the period of confinement, offers services that are not revolutionary, but are perfectly suited to limiting the spread of the virus. This increased digitisation fits in with the current health framework, notably by limiting interactions at check-in and check-out.

In practice, once they have booked at one of the Barrière group's 18 establishments, customers can check in before they arrive, as well as reserve a table at one of the establishment's restaurants or treatments at the spa. from your smartphone. Once inside the establishment, customers go to one of the remote reception desks to sign their card on a tablet to complete their check-in. Check-out is also paperless, with the invoice sent by e-mail.

The new Barrière App also acts as a virtual concierge, providing useful information on hotel services and news from the city. It also allows you to reserve a table at a restaurant and communicate directly with staff at the facility via a dedicated messaging system.

While most of the hotels and casinos located in the green zone have already resumed their activities, particularly those in Deauville, Dinard and La Baule, the Barrière group is waiting for the green zone to be reopened. several more reopenings. A CannesThe Majestic will welcome customers from 23 June and the Gray d'Albion from 1 July. On the other hand, in the Paris region, the Enghien-les-Bains resort as well as Fouquet's have not yet announced their resumption dates. As for the Westminster in Le Touquet, this hotel is currently being renovated.

As part of these reopenings, de new procedures have been put in place to ensure physical separation and guarantee the safety of the Group's customers and employees: reorganisation of areas, information signage, protective equipmentThis includes the distribution of hydro-alcoholic gel and disinfectant wipes, as well as strict and regular cleaning of surfaces and items handled by customers. " Our sole mission: to take care of everything, especially you "said Dominique Desseigne, CEO of the Barrière group.