The family of Tribe hotels will soon be expanding. After a first establishment unveiled in March 2019 in Perth, Australia, the the Accor group's new lifestyle brand is taking off, with several openings expected over the next few months, particularly in France. Paris will be the first city in Europe to adopt the concept, with the opening in the fourth quarter of 2020 of Tribe Paris Batignolles, designed by Thierry d'Istria as part of the revival of the area near the new Paris courthouse, soon to be served by the extension of metro line 14. The Tribe Orléans Centre-Ville will follow in 2021, before the Tribe Saint-Ouen opens its doors in 2022 in the same area. the rising district of Greater Paris.
Amsterdam in 2021, Warsaw and Manchester in 2022: the banner will be expanding in several major European citiesOther projects are in the process of being finalised in key business destinations such as London, Berlin, Brussels, Lisbon and Vienna. While the group initially planned to open 150 establishments worldwide over the next five years, 50 projects are already well advanced. " The Tribe brand is going from strength to strength and is continuing to develop its international network. In line with the Group's growth ambitions, the Tribe brand is establishing itself as the new benchmark in the lifestyle hotel sector. "said Gaurav Bhushan, Accor's Chief Development Officer.
Positioned in the mid-range, Tribe has just complete the contemporary offering of the French group, along with Jo&Joe and Greet in the economy segment and, in the mid- and top-range, even very top-range segment, partner brands such as 25HoursMama Shelter and the many other brands of the American group sbe EntertainmentDelano, SLS, The House of Originals, Mondrian and Hyde.
Aimed at a new generation of travellers, the Tribe brand, which collaborates with a number of renowned designers, aims to both sophisticated and urbanIt offers chic and affordable experiences, particularly in its hybrid living spaces, halfway between work and entertainment areas. " The brand's bold identity challenges the status quo of traditional hotelscommented Antoine Dubois, Director of International Marketing Strategy. This concept, imbued with urban energy, offers accessible and tastefully decorated spaces. "
