On the strength of some two billion users each month, with worldwide coverage of 180 countries, WhatsApp has long been the essential communication tool, both for the general public and for many professionals. So it's only logical thatAmerican Express GBT has given in to the siren song of the mobile application, by integrating it into its chat functions. These already covered Apple Business Chat, the Amex GBT mobile application and the GBT desktop platform. Currently limited to US SMEs, WhatsApp will be extended to major accounts and international markets. in the coming months.
In short, business travellers will be able to communicate instantly with TMC travel consultants by pressing the same green and white logo they use every day. The result: a more intuitive user interface and more responsive exchanges, improving the quality of their travel experience. duty of care the business travel agency in the event of unforeseen circumstances.
even more important than when people switched from the telephone to fax and then to e-mail
" The shift to chat is even greater than when people switched from the telephone to fax and then to e-mail in the 1990s. "Felicia Schneiderhan, Head of Cat Adoption Strategy at GBT. " La mailbox becomes the main communication channel into people's private and professional lives. We want to meet our travellers where they are and where it makes the most sense. practice for them "Felicia Schneiderhan added: " Being able to quickly obtain new digital channels for our customers is an important part of preparing for the return to travel. The pandemic was a catalyst for rapid deployment of the WhatsApp solution ".
