Anantara has added two major European cities in quick succession: Budapest and Rome. Owned by the Thai group Minor, this luxury brand, originally positioned as a resort, is extending its urban dimension with the addition of two new cities: Budapest and Rome. conquering Europea boom made possible by Minor's acquisition of Spanish group NH Hotels. The new group, formed in 2018, saw the opportunity to make Anantara its development focus on the luxury segment in parallel with the upmarket NH Collection chain.
This expansion had already begun some time ago, with the takeover of the Marker in Dublin and also management of a portfolio of eight establishments formerly managed by the Boscolo group. Some of these hotels have been rebranded as NH Collection hotels, such as the Carlo IV hotel in Prague, while others have been rebranded as NH Collection hotels. enriching the luxury brand of Asian origin.
For a few days now, the Anantara brand has been officially flying over the Palazzo Naiadi in Rome and the New York Palace in Budapest. Two hotels that already offer the excellence of the service provided by the Asian brand and its sense of top-of-the-range hospitality, but which still have a long way to go. in transition for a few months. In Budapest, the first stage of the renovation of the New York Palace will be completed in spring 2022, by which time the hotel will have its new 185 rooms and suites entirely renovated and decorated with works of art and antiques. Also nearing completion is a signature spa where Anantara's Thai roots will combine with Budapest's thermal heritage, and an upscale Hungarian cuisine restaurant, White Salon, which will join the four existing dining options.
Located in the heart of Budapest, on Erzsébet Krt boulevard, the prestigious historic building that houses the hotel was built in 1894 and blends eclectic influences in its architecture - Renaissance, Baroque and Gothic as well as Art Nouveau. For a long time, the hotel was a meeting place for the intellectual sphere of the Hungarian capital, and today it is dedicated to corporate meetings and chic eventsWith a ballroom for up to 550 guests and a meeting room for a total of 1,200 people, all decorated in a Renaissance style revisited by Italian architect Massimo Iosa Ghini.
" This majestic hotel is a strategic step in Anantara's continued growth in Europe and an excellent addition to the brand's portfolio." commented Dillip Rajakarier, CEO of Minor Hotels, Anantara's parent company. In Rome, the Palazzo Naiadi, which has also just officially joined the brand's portfolio of some forty establishments worldwide, is another major step in this strategy. This member of Leading Hotels of the World in Piazza della Repubblica is notable not only for its architect and the many original objects commissioned by Pope Clement XI for the Vatican, but also for one of the largest roof terraces in the Eternal City.
The hotel is also in a phase of transition and will introduce over the coming months the full range of experiences These include a new bar with Art Nouveau décor, an Anantara spa on the hotel's top floor and a fitness centre. The refurbishment of the communal areas, which will begin next January and continue throughout 2022, will also restore the hotel's elegance.
The Anantara Palazzo Naiadi now boasts 238 rooms and suitesThese include 11 duplex suites overlooking the Piazza della Repubblica, three executive suites with terrace and two presidential suites. In terms of food and beverage, the hotel offers five indoor and outdoor restaurants, making it one of the most sought-after places for fine dining.
These two latest developments will be followed by others for the luxury brand, notably in France with the ongoing transformation of the Plaza hotel in Nicescheduled to open in mid-May 2022. Another opening expected early next year is the announced transfer of one of the flagships of the NH Collection to the Anantara banner, the Grand Hotel Krasnapolski in Amsterdam.
