B&B HOTELS: 400 in France, three in the United States

B&B HOTELS has passed the 400-hotel mark in France, in Brest, where the chain was founded. It is also accelerating its development in the United States, with a new hotel in Miami.
By Arnaud Deltenre -
The B&B HOTEL Brest Porte de Gouesnou, the group's 400th hotel in France.
The B&B HOTEL Brest Porte de Gouesnou, the group's 400th hotel in France.

To celebrate the opening of its 400th hotel, the B&B HOTELS group has returned to its roots. Where it all began, in Brest. Located close to both the airport and the city centre, the B&B HOTEL Brest Porte de Gouesnou is its fourth establishment in the town. where the channel was launched in 1990. The beginnings of a French - and Breton - success story, with B&B now the second-largest budget hotel operator in Europe.

" It is a real human and entrepreneurial adventure made possible by its founder François Branellec, the former and current Chairman and CEOs, Georges Sampeur and Fabrice Collet.said Marine Charles, Managing Director of B&B HOTELS Western Europe. We continue to reinvent ourselves to meet our customers' expectations, while remaining true to our values of accessibility, comfort and local roots." .

By combining good value for money with contemporary design, the chain has accelerated its developmentFrom 300 hotels in France to 400 in three years. This compares with just over ten years between its 200e and 300e establishments. More generally, its growth, supported by its shareholder Goldman Sachs, has tripled over the last ten years, both in France and elsewhere.

B&B HOTEL Brest Porte de Gouesnou
B&B HOTEL Miami Airport

B&B Hotels now has over 800 hotels worldwide. And it does so in 17 countries and on two continents, since the brand is also present in Brazil, and has been for a few months, in the United States. Launched at the conquest of AmericaThe hotel group has just announced a third development with the acquisition of a hotel in Miami. A hotel close to the airport, in addition to the one opened in Orlando and another project underway in Jacksonville.

" This is just the beginning of our ambitions in this new territory, with more openings to come." said Valerio Duchini, CEO of B&B HOTELS USA. While his group has also made its debut in the UK, launching the HOME long-stay versionB&B HOTELS is making no secret of its lofty ambitions with a target of 3,000 hotels to achieve over the next decade. A further 200 hotels are expected to be built in Western Europe over the next few years.

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