Develop the business clientele. At a recent event celebrating the 35th anniversary of B&B Hotels, Céline Vercollier, the group's new managing director, made no secret of this ambition: "We want to develop our business clientele. We're going to strengthen our sales team to go after group and corporate customers. "explained the Group's CEO. While this strategy of conquest aims to increase the proportion of management contracts Concluded internally, this commitment is also reflected in the deployment across its European portfolio of the Cvent Business Transient technology solution.
Cvent's BT platform, already used by the Group's 600 establishments in France, is positioned as the central hub for RFP management. This gives TMCs and business travel buyers easy access to a large-scale budget hotel inventory, with B&B Hotels now boasting over 900 hotels worldwide, with the main markets outside France being Germany, the UK, Spain, Italy and the Benelux region.
" This global agreement with Cvent Transient is a pivotal step in our ambition to become the benchmark budget hotel brand for companies of all sizes in Europesaid David Zimmer, Head of Loyalty and B2B at B&B HOTELS. By leveraging Cvent's extensive RFP Publisher platform, we are not only making it easier for our customers to partner with B&B HOTELS, we are also clearly demonstrating our commitment to meeting the evolving needs of the business travel industry. " " We are delighted to support B&B HOTELS in the expansion and elevation of their business travel programme in Europe. "said Graham Pope, Vice President of International Sales at Cvent.
