B&B hotels continue to expand in France. At the end of last year, the budget hotel chain strengthened its offering in the Grand Est region with the acquisition of several Roi Soleil establishments, part of the Nehô. Located in Mundolsheim, Holtzheim and Schiltigheim near Strasbourg, in Sausheim and Kingersheim near Mulhouse, as well as in Colmar, Amnéville-les-Thermes and Saint-Avold, all these establishments came under the B&B Hotels banner on 1 February and meet the brand's standards.
Through these six 2 stars and three 4 starsincluding the B&B Strasbourg Nord Schiltigheim Lac, the brand's portfolio now includes 374 establishments in France. B&B opened 60 new stores last year, including 80% as a result of chain changes, and this growth momentum is set to continue this year.
"We are looking forward to 2023 with confidence and ambition, with around ten openings already planned and a large number of projects currently being studied that should enable us to make a name for ourselves once again. a record number of openings in 2023"said Vincent Quandalle, the hotel group's Managing Director for Western Europe. B&B Hotels is reiterating its ambition to have 600 establishments in France by 2030, whether by buying businesses, franchising or taking on leases on new projects.
