The Hoxton lifestyle brand is officially entering Germany with its first hotel in Berlin. Located in West Berlin, in the CharlottenburgIn its own way, the hotel reflects the golden age of Berlin in the 1920s. With an Art Nouveau spirit in the rooms, Art Deco lighting, vintage furniture, Bauhaus works of art and a mural inspired by German Expressionism, the Ennismore design studio - part of the Accor group - has transformed the former Mark Hotel into a trendy place combining classic opulence with the aesthetic richness of Berlin.
Close to the famous Ku'damm, The Hoxton Charlottenburg offers 234 rooms for business travellers visiting the German capital, as well as for leisure travellers. three meeting rooms and event rooms nestling in the hotel's attic. In a setting reminiscent of a 1920s drawing room, The Hoxton is deploying its MICE The Apartment concept, with several rooms grouped around the central Pantry Kitchen for studious meetings and more festive evening events.
On the F&B side, the hotel takes the road to IndiaThe hotel's main restaurant, House of Tandoor, specialises in curries and baked meats and fish, while the Teahouse, open from morning to night, serves naan sandwiches, Indian-inspired pastries and fragrant teas. The hotel bar is extended by an intimate winter garden, complete with a Delft-inspired earthenware fireplace.
But Berlin's lifestyle offer is also evolving in the east of the city, in the Mitte district. The PPHE property group, a partner of the Radisson group, notably for the development of its Park Plaza brand, but also of the contemporary art'otel signart'otel Berlin Mitte is currently undergoing a major transformation, with a renovation programme designed to move the hotel upmarket. Due for completion at the end of the first quarter of 2024, this repositioning will see the renovation of public areas, the creation of a spa and, finally, the rejuvenation of the 109 rooms and suites. As part of the new design, the hotel will hang works by renowned contemporary artist Georg Baselitz in its lobby and guest rooms.
The transformation of this Berlin hotel is part of theThe evolution of this lifestyle brand which recently opened in Amsterdam, and in London, the art'otel London Battersea Power Station, housed in a former power station made famous by the cover of Pink Floyd's Animals album. These are the first of many new openings. " Over the next 12 months, we plan to open new establishments in Zagreb and Rome in addition to the art'otel London Hoxton.said Boris Ivesha, CEO of the PPHE Group. And we intend to develop the art'otel brand even further through new acquisitions and joint ventures." .
