Best Western surfs broadband meetings

The Best Western network has seen a significant increase in the number of meetings and events held in its hotels, thanks in no small part to the free Wi-Fi available throughout the network.
By The Editor -

With a double-digit increase in the number of meetings and events in May (+37%) compared to the same period in 2011, Best Western is bucking a rather gloomy general trend: "while the rest of the sector has seen a stagnation in the number of conference bookings, we believe that our message linked to the free Internet has really made a difference in the business market", said Tim Wade, Marketing Director at Best Western.

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