Booking counts on bleisure for 2017

Booking.com unveils "the 8 most anticipated trends in the world of travel in 2017", with business travel and, above all, bleisure coming in second place.
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Booking plans to expand in the business travel segment in 2017

With the end of the year approaching, it's time for forecasts for the various players in the business travel industry. After American Express Global Business Travel (GBT), which last week attempted to decipher the future of the major pricing trends In the coming months, it's the turn of another giant to look ahead to 2017. Booking.com has just unveiled what is being described as a "new online booking service".the 8 most anticipated trends in travel in 2017". The document is not really scientific, but is based on various sources - suggestions from travellers, customer comments, preferences, studies - which the "experts" have then analysed. The result is a Top 8, in which business travel features prominently.

So, in second place for 2017 according to Booking.com, we find "A taste for business travel". Where we learn that "In 2017, the importance attached to business-related travel opportunities will continue to evolve"according to Booking. The online hotel giant adds: "Of the 40 % travellers who travelled with their company this year, 46 % think they will travel more for business reasons in 2017.".

In addition to the number of business trips, Booking is also looking at changes in behaviour over the coming year. And so it is, bleisure now concerns one in two business travellers (49%) in 2016. This figure could well rise dramatically in the near future as "3 out of 4 travellers (75 %) intend to do the same, or even more, next year"according to Booking.com. Furthermore, the notion of business travel is now a crucial parameter in terms of human resources. According to Booking.com, "30 % of travellers say they would accept a lower-paid job if they could travel"...

The 8 most anticipated trends in travel in 2017

  1. Assistance 2.0
  2. A taste for business travel
  3. A thirst for discovery
  4. Rest for body and mind
  5. Respect for the environment
  6. Simple pleasures
  7. Human contact
  8. Objective Moon

Source : Booking.com