The post-war slaughterBrexit announced in the UK has not really affected the British hotel industry. That, in any case, is the conclusion of a study published on 16 August by Trivago. The hotel booking platform - which is geared more towards the general public than business travellers - took a close look at the average rate for overnight stays and, above all, the number of nights spent in the UK. from 9 June to 6 July. The curve actually declined in the various British metropolises from 23 June - the day of the referendum and the victory of the "Green Party". Leave "This phenomenon can be explained mainly by the impact of the Brexit on the stock market, as Trivago explains in its study: " the price of a night's accommodation in pounds sterling remained stable after the Brexit, but the exchange rate has increased the purchasing power of Europeans, making prices in euros more attractive "says the press release. The impact will be all the more limited as it will not last forever: " However, this price reduction was only temporary: after falling for a few days, hotel rates quickly stabilised and even rose in Edinburgh. "says Trivago.
However, a comparison of the months of August 2016 and 2015 highlights a Significant fall in average tariffs This represents a fall of more than 20% in London (€168 compared with €213 last year), Cardiff (€102 compared with €125), Belfast (€134 compared with €150) and Edinburgh (€238 compared with €271).
Trivago.fr also highlights the London's declining popularity with French travellers. In the space of a year, the British capital has slipped from 2nd to 3rd place. the tenth most popular destination for French tourists. However, the UK remains the seventh most popular destination for searches on the booking platform, accounting for 2 % of queries: a figure higher than that for the United States, according to the Trivago study.
