Is there a passenger in Première? "Yes, Sir!" is clearly the obvious answer from British Airways. Which, incidentally, reminds us that it is the only European airline to have maintained a first class service between London and the United States. British Airways even intends to offer these privileged travellers a new in-flight experience, with a brand new seat installed in the cabin. First. The deployment of this new equipment is part of the strategy to modernise theA380. It is due to start in mid-2026. It is the fruit of a new collaboration with Collins Aerospace RTX, which had already signed for the Club Suite seats and those on British Airways short-haul aircraft earlier this year.
British Airways' promise with this new seat: " change the game "and give guests the impression of being in a modern luxury hotel ". On the menu for this new first-class experience is an ultra-wide 36.5-inch seat, with a bed length of 79 inches. It incorporates a 32-inch 4K television screen, and passengers can opt for different lighting options depending on the desired ambience: "relax", "dine", "cinema"... All protected from the rest of the aircraft as it is installed inside a 60-inch "cocooning" curved wall, to combine intimacy and space. Privacy that can be shared: a sliding partition can be lowered to create a lounge area for two passengers, with fold-away tables allowing them to share dinner, for example. In terms of bedding, British Airways has opted for an entirely rectangular bed "just like at home", based on feedback from passengers. A new "do not disturb" function has also been integrated into the wireless control panel.
" We are incredibly proud to launch the new era of First, which pushes the boundaries of comfort, luxury and modernity, taking into account customers' preferences and expectations down to the smallest detail "says Calum Laming, Chief Customer Officer at British Airways. " This, combined with our incredible colleagues who deliver world-class service, following the launch of our First Service Specialists programme, and the many benefits of First flights such as first-wing access, access to our award-winning lounges, including the Concorde Lounge, and priority boarding, means that we believe we offer a winning combination for an extraordinary customer experience. "promises Calum Laming.
