And six. Los Angeles became the network's sixth destination at the end of March Virgin Atlantic to be able to welcome business travellers in a Clubhousethe airline's famous airport lounges. The City of Angels joins New York, San Francisco, Washington DC, Johannesburg and, of course, London in this still restricted club.
Surfing on a growing trend in the world of travel, the LAX Clubhouse pays particular attention to the passenger well-being. " The Clubhouse, located in the Tom Bradley International Terminal, is a multi-sensory experience designed to soothe the senses at dusk with special attentions that encourage relaxation "says the company's management. Among these little touches,
lighting for the transition from day to night, to help align travellers' circadian rhythmsThis will help prepare him for the trip across the Atlantic on one of Virgin Atlantic's three night flights to the United States. London Heathrow.
A symbol of the tranquillity advocated by the new Clubhousespace Zen Den presents itself as an "immersive space offering relaxation, movement and mindfulness sessions thanks to the FORME Studio, an award-winning intelligent fitness mirror". Its shower cubicles feature products from Flamingo Estate's Garden Essentials collection.
While the new Clubhouse is ideal for relaxation, it does not forget another imperative for business travellers: to remain productive... without disturbing those who have chosen the relaxation option! So The Wing welcomes professionals in private, soundproofed work studios, where they can isolate themselves and concentrate. And as a tribute to the history of the brand and its founder, Sir Richard Branson, these refuges have been named after the iconic studios where famous artists used to record: The Manor, Olympic Studios and Sunset Sound.
Another cultural nod to the new Clubhouse, part of Virgin Atlantic's quest for serenity, is the evening story. The airline has enlisted the help of actor Alan Cumming (Golden Eye, X-Men, The Good Wife...) to immerse passengers in a soothing story to set the tone for a relaxing flight. The approach, which is relatively regressive, may make you smile. However, it is based on the feelings of passengers surveyed by Virgin Atlantic. The company states: " The opening of the LAX Clubhouse and the partnership with Alan Cumming reflect a wider trend among US travellers to seek calm and relaxation before a flight. A recent Virgin Atlantic survey found that 44 % of Americans are anxious about resting well during flights, and 59 % use stories, podcasts or meditations to relax before travelling ".
Corneel Koster, Virgin Atlantic's Chief Customer and Operations Officer, said: " We're bringing the clubhouse experience to the West Coast with new spaces and unique surprises at Los Angeles. Everything about LAX Clubhouse is intentionally designed and pays homage to both our British roots and local Los Angeles tastes. Los Angeles is a global hub for well-beingAnd this new Clubhouse responds to that spirit in a unique way, as only Virgin Atlantic can. Who else has a zen lounge and Alan Cumming reading a story? It's so much about us adding a little fun and style, our great team can't wait to pamper our LA guests before they cross the Atlantic in style. ".
