Hotels and conferences: the Dutch recipe

Postillion Hotels' hotels backed by vast conference centres, and Maritim Hotels' similar project in Amsterdam: the Netherlands stands out for its integrated MICE destinations.

"Meet-Work-Stay": the Postillion Hotels concept perfectly sums up the ultra-business positioning of this Dutch hotel operator. A group distinguished by truly integrated MICE destinations combining accommodation and vast conference centres, as demonstrated by the recent opening of the Postillion Hotel & Convention Centre in The Hague.

This new business meeting place, virtually connected to the railway station in the administrative capital of the Netherlands, is being developed in phases. To begin with, a 2,000 m2 opened its doors there during the pandemic, before the addition of a 4000 m conference and exhibition centre2 last May, with a plenary hall for 1,400 people and around thirty meeting rooms. A 190-room hotel will be added to the complex in 2024.

Postillion Hotels occupies a prime position in the Dutch MICE market with its eight establishments, all of which have been awarded the Clé Verte Gold label. Firstly, because each of them is equipped with large meeting areas and because its hotels are designed with business travellers in mindFor example, with catering tailored to their needs, from healthy dishes to those served in 15 minutes flat. In all the hotels, mobile professionals can also find business points where they can stop and work for a few hours, while Postillion Hotels has formalised a range of fun breaks to liven up meetings, from 'yoga breaks' to 'haka breaks'.

But what sets the group apart is its network of conference hotels in major Dutch cities, such as The Hague. This is the case in Utrecht and Amsterdam, with a hotel that has been part of the Conference Center since 2018, giving a MICE complex with 252 rooms, around thirty meeting rooms, 800 m2 of exhibition space and a plenary session of 1,000 m2. This is also the case in Rotterdam, where Postillion opened in April. a 168-room hotel to complement the Convention Center integrated into the WTC.

However, the Dutch hotelier is not the only player to be interested in the market for wide-body hotels in the Netherlands. Maritim Hotels also specialises in large-capacity MICE hotels. such as the Maritim proArte in Berlin, which can accommodate conventions of up to 2,000 people, or its facility directly connected to the Congress Centre Messe in Frankfurt. And this German group will soon be offering a similar facility in Amsterdam, in 2023.

The Maritim hotel in Amsterdam, currently under construction.

German group Maritim Hotels has announced that it has signed a contract with Union Investment to develop aEurope's largest integrated conference hotel in the fast-changing district of Amsterdam North. Separated from Central Station by the River Ij, the area has recently seen the arrival of a number of new hotels, including the new lifestyle brand Tribe, owned by the Accor group. Soon it will be the turn of a 579-room Maritim hotel as part of the new Yvie multi-functional complex.

This Yvie project, which is part of a complex of six new skyscrapers, consists of two towers: one predominantly residential, comprising 176 top-of-the-range homes and 120 long-stay flats, and the other 110 metres high, which will incorporate the Maritim hotel and be the Amsterdam's third highest tower. Finally, linking the two towers, the base of the buildings will house a conference centre, as well as two bars and a restaurant, in an atmosphere of total transparency.

With a capacity of over 4,400 people - including 2,200 in Hall 1 - and 18 conference rooms, this new business venue will become the city's second largest conference centre. It will be, in a way, the northern counterpart of Amsterdam's RAI conference centrelocated to the south of the Dutch capital.

Although not on the scale of the Amsterdam project, another integrated MICE destination is being developed in Eindhoven, in a project billed as a new iconic location in the city that is home to Phillips' original headquarters. Humourously named The Dutch MountainsThis U-shaped complex comprises two towers with proven sustainable ambitions. Set to give a new lease of life to the station area of the Netherlands' fifth-largest metropolis, the Dutch Mountains will house offices and coworking spaces, residential accommodation and cafés and restaurants, as well as a convention centre with a plenary hall for at least 1,000 people and a 200-room establishment for short and long stays. The operator? Postillion Hotels, naturally.