Study: CWT surveys business travellers' relationship with innovation

A new study published on Tuesday by CWT deciphers the link between business travel and innovation, pointing in particular to cultural differences, depending on the geographical area.
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CWT surveyed more than 2,700 business travellers in 18 countries.

While the report published on 9 July by CWT does not really reveal any "scoops", it does have the merit of refining the perception of the relationship between business travellers and innovationparticularly from a geographical perspective. Indeed, the TMC notes that the proportion of French travellers who say they are in favour of innovation (68%) is slightly higher than the European average (66 %), but below the global average (71 %), bearing in mind that some 2,700 business travellers were surveyed in around twenty countries. The Americas are the most enthusiastic about these new tools, with 75% of mobile professionals open to innovation, while 3% of those surveyed said they were reluctant.

As for the tools most favoured by business travellers, the podium of must-haves is occupied by the mobile phones (81 %), who are ahead of computers (52 %) and portable battery chargers (41 %), with the latter overtaking tablets, which were down sharply on 2017.

In terms of the most commonly used innovations, it is theonline registration which stands out from the Google services and online booking tools. Next in line are mobile travel applications, but also fingerprints and retinal scans for airport security, proof if any were needed that the biometrics is making a name for itself in the daily lives of business travellers. The Asia-Pacific region stands out in that professionals prefer Google services and online booking tools.