The Accor group's first-half performance reflects continued buoyant business, with results boosted by the lifestyle and luxury segment, but with revenues penalized by sharp fluctuations in the US and Australian dollars and the Brazilian real in particular. good momentum " despite a complex geopolitical context and the impact of exchange rates "commented Sébastien Bazin, CEO of the French hotel group.
Over the first six months of the year, overall revenue per room (RevPAR) rose by 4.6%, with the French market, which accounts for 43% of accommodation sales by hotels in the Europe North Africa region, contributing to this good overall result. The performance of hotels outside Paris showed a slight increase, it is above all the Paris region that is regaining its role as a driving force compared with a complicated second quarter in 2024.
With no Olympic Games or dissolution this year, and the positive impact of the Air Show at Le Bourget, the capital enjoyed a strong tourist flow. This is in contrast to Germany, which did not benefit from hosting the European Football Championship as it did in 2024, or the UK. " Both London and the provinces continued to record a negative change in their RevPAR in the second quarter, linked to low confidence among economic agents on the situation in the country "explains the French group. More generally, demand from business customers, both individuals and groups, has remained stable," explains the French group. flattish Accor's CFO, Martine Gerow, said that the Group's results were "very satisfactory" in both the first and second quarters.
Geographically, Accor's results highlight contrasts with strong demand from business customers in Brazilthe Group's heavyweight in the Americas, and double-digit growth in the United Arab Emirates". despite some cancellations due to tensions in Iran ". Conversely, the Ramadan calendar had a negative impact on Saudi Arabia, in addition to the tightening of entry rules for the Hajj pilgrimage. Other reasons for disappointment include business in China, which continues to be penalised by the country's economy. Hotels in the Premium, Midscale and Economy (PM&E) division in the Middle East/Asia/Pacific region recorded RevPAR growth of 1.2%, but 3.6% if China is excluded.
The PM&E division saw its revenue per room rise by 2.9 % in the second quarter of 2025, three-quarters of which was driven by prices, solid RevPAR growth in the luxury segment for all brands and in all regions, with an increase of 5.3% compared with the second quarter of 2024. What's more, the lifestyle hotel business, which is part of the Ennismore entity, posted a 12.0% increase in RevPAR over the period, boosted almost as much by price growth as by higher occupancy levels.
While RevPAR growth in the first half was close to 5%, Accor expects full-year growth of between 3% and 4%. The outlook is more moderate, not least because Paris will not benefit from the positive impact of the Olympic Games. On the other hand, the group's development should accelerate in the second half of the year. From +1.9% over the last twelve months, net growth in rooms should reach +3.5% over the next six months. " With an acceleration in openings in all segments and destinations, particularly in Europe for premium hotels "commented Sébastien Bazin in the Q&A following the announcement of the results.
In this context, Accor has just completed the addition to its portfolio of its largest hotel, the Treasure Island - TI Las Vegas Hotel & Casino, which will become part of the Handwritten Collection brand through a franchise agreement. With 2,884 rooms, this Las Vegas landmark is part of the Handwritten Collection. the Group's growth across the Atlantic. " The deal came about very quickly, with the owner's desire to diversify away from American brands and expand beyond the domestic customer base. This demand did not exist a few years ago.explained Sébastien Bazin. You're going to see more transactions of this type in key destinations to bolster European demand. "This should benefit Ennismore's lifestyle brands, as well as Sofitel and Fairmont, and also enhance the appeal of the ALL loyalty programme, which recently topped 100 million members.
