A few weeks ago, at the beginning of June, easyHotel was a major breakthrough in the history of the business sign. L'inauguration of the easyHotel Paris CDG-Villepinte not only marked the group's arrival in a strategic location for business travellers - who account for around 30% of easyHotel's clientele - but also gave it new impetus in continental Europe. While the UK market has long been home to the majority of the group's establishments, it has now embarked on an ambitious conquest of the continent. This expansion is taking a new turn with the addition of eight establishmentsas made official on 19 October. The company has acquired a portfolio of eight franchised hotels in the Beneluxfor a sum of 145 million euros or so. These establishments will fly the colours of the hotel chain - and the low-cost carrier also founded by Stelios Haji Ioannou - in the city centres ofAmsterdam, The HagueMaastricht, Rotterdam and Brussels. In total, these are 793 rooms to the easyHotel network.
" The brand is enjoying growing success across Europe, and this transaction demonstrates our ability to grow in an agile way, through acquisitions as we are doing today, as well as through construction, leasing or franchising. "says Gwenaëlle Pouy. The Director of Development and Property at easyHotel continues: " Our portfolio of secured projects means we can confidently aim to have around one hundred establishments opened under the brand easyHotel from here 2026 ".
With this in mind, easyHotel will soon be halfway there. Because the arrival of these eight establishments, combined with the two openings expected this winter in Paris (Place du Front Populaire) and DublinThis will bring the company's catalogue to 51 addresses. Other projects are also under way at Marseille or even MadridA 230-key hotel is soon to be built next to Atocha central station.
" Our affordable, low-carbon offering meets customer expectations, particularly in the current inflationary climate. "believes Karim MalakChairman and CEO of easyHotel. " With our latest developments and our new room model, we're going to write a new page in budget hotels. It will be even more respectful of the planet, while making life as easy as possible for our customers. "he asserts. Backed up by figures, Karim Malak points to " a growing consumer interest in budget hotels ". The group's results in 2022 would be significantly higher (37%) than in 2019 on a like-for-like basis. So much so that the management of easyHotel is claiming the status of " Europe's leader in low-cost, low-carbon hotels ".
