Two billion dollars. That's the investment made official on Friday by Emirates as part of a new move upmarket. One of the most obvious examples of this investment will be the new Premium class. It was officially launched at Paris - but also at London Heathrow and Sydney - the 1st August. " We are delighted to make Premium Economy Class official today on our Paris-Dubai route. "Emirates France Managing Director Cédric Renard was delighted at the time. " This fourth class of travel, halfway between Economy and Business Class, was eagerly awaited by our customers and takes the experience on board the A380 to new heights. ". French business travellers will discover the new Premium on the daily Emirates flight operated in A380 leaving Paris-CDG at 9.55pm. And on the return leg on flight EK075 leaving Dubai at 2.40pm. Eventually, this intermediate class - which Emirates emphasises is a first among Gulf airlines - will equip a total of 120 devices. But this is not the only area of work on which the carrier is focusing. It is promising a improved cabin interiors in all classesincluding theinstallation of new or optimised seating.
New menus, vegan option, champagne and caviar
Emirates also intends to improve its catering offer. The airline will be launching new menus in Business and Economy Class from 1st September next. And a option vegan has been added to the Emirates menu: passengers can book it in advance of their flight, in all cabins. Less vegan, and more elitist: the "Champagne and caviar" experience offered in First Class allows travellers to taste as much Persian caviar as they like via the "dinner on demand" service. All washed down with Dom Pérignon champagne...
While some airlines are coping with the difficulties by cutting costs, Emirates is going against the tide and investing.
For several weeks now, the air transport industry has been dominated by ambiguous messages sent to travellers, who were eagerly awaiting the "revenge travel" - or "revenge travel", as it is known in France. capping at certain airports, "hate selling for several companies - Tim Clarck clearly intends to return to a more glamorous approach, to "sell the dream" to travellers... A differentiation claimed by the Emirates boss:
" While some airlines are coping with the difficulties by cutting costs, Emirates is going against the tide and investing to offer its customers ever-higher quality experiences. "says Tim Clark. " During the pandemic, we continued to launch new products and services to ensure our customers travel with peace of mind, such as digital services to facilitate the customer experience on the ground. We are now working on new offerings to take the Emirates in-flight experience to the next level. "says Tim Clark, Chairman of Emirates.
