Enterprise is stepping up its involvement in new technologies. The rental company announced the 17 January its intention to acquire - as early as the first quarter - its partner Deema technology platform specialising in travel booking and management for business travellers, private individuals and the general public. travel managersand travel agencies and suppliers.
Enterprise was already one of minority shareholders of this Californian company, which the hire company knows well having worked with it for many years. From 2011Enterprise and Deem were working together on the reservation system for SMESbrand, EHIDirect, before teaming up to launch the National Car Rental on the Chinese market.
Today, Enterprise intends to go even further: " The combination of Deem's intellectual property and technological talent represents a significant opportunity for Enterprise Holdings to further enhance and expand our portfolio of services. "says Greg Stubblefield, Executive Vice President, Strategy, Enterprise.
This acquisition, the amount of which has not been disclosed, is not expected to disrupt Deem's organisation in the short term. will continue to operate autonomously from its headquarters in Silicon Valley and will offer its range of business travel technologies, including air transport, hotel services, as well as ground transport options from the main suppliers of rental cars, cars for hire and cars for sale. VTC and railway services ". Deem's management teams should remain in place, starting with John F. Rizzo who will retain his position as CEO. " We know that the market expects travel management solutions that transform the traveller experience, while reducing costs companies. We will continue this mission to provide travellers with a streamlined platform that anticipates their expectations. "says John F. Rizzo.
All that remains now is to finalise the transaction - during the first quarter according to the information provided by Enterprise - and above all to find out what concrete advances it could generate for the various players in the business travel sector.
