The hotel industry is continuing its efforts to offer travellers even more ways of doing sport while on the move. This fitness" trend was already well underway before the health crisis, but the repeated confinements have undoubtedly had a major impact. reinforce the need for everyone to exercise. According to the group Louvre HotelsWith 66 % practising at least once a week since the first confinement, French people's appetite for sport has never been so high. The same is true of luxury hotels Kempinski whose Customer Experience Director, Marc Feller, notes that " the trend towards wellbeing and health, which has grown steadily in recent years, is certain to continue. intensify in the future. "
Kempinskiwith its new Fit Rooms, and Louvre Hotels, which is launching in France a room category 100% sportsrecently joined the ranks of hoteliers involved in this long-distance race. Most of these brands are of Anglo-Saxon origin - such as Fairmont, Hilton, Hyatt, Kimpton or Westin - and are essentially upmarket. Hence the idea, at Louvre Hotels, of democratising the offer with its Fit Up" labelIn addition, some rooms have been transformed into private sports rooms. " We are launching this new scheme on the Campanile midscale brand, a first for this type of hotel segment." said Françoise Houdebine, Vice President Marketing of Louvre Hotels, a subsidiary of the Chinese group Jin Jiang International.
Since mid-April, three Campanile establishments in the Ile-de-France region have been testing a sports room concept which is already available in a dozen hotels in China and could eventually be rolled out to other Group brands. To achieve this, Louvre Hotels has turned to Decathlon, a well-known player in the sporting world. Dumbbells, straps, mats, weighted balls: travellers will find a "FitUp Wall" equipped by Decathlon with everything they need to exercise in the privacy of their room. To support them in their efforts, coaching sessions designed by sports expert TrainMe are available in eight videos directly on the in-room TV.
While business travellers often have to work long hours, with meetings and late arrivals, these solutions enable them to enjoy a more relaxed working environment.maintain their body at a time that suits themwithout having to leave their room. Several hotels in the Kempinski - the Vier Jahreszeiten in Munich, at the Adlon in Berlinthe Mall of the Emirates in Dubai and the Grand Hotel Kempinski in Shanghai - have begun to offer 'Fit Rooms', designed in partnership with Technogym.
Each Kempinski Fit Room is equipped with an indoor Technogym BikeThe rooms also feature a Technogym suitcase, including strength bands, a massage ball and a durable 100 % certified exercise mat. The rooms also include a Technogym suitcase, including strength bands, a massage ball and a durable 100 % certified exercise mat.
Faster, higher, stronger: Kerzner Internationalknown for its mega-resorts Atlantis and its One and Only luxury hotels, launched a few weeks ago a new brand entirely focused on fitness and well-being, called Siro. Its first hotel will open in 2023 in Porto Montenegro and will offer a wide range of sporting activities, including sailing circuits and cycle paths of varying lengths and altitudes.
As part of the brand's commitment to keeping its guests fit, each Siro hotel will have a high-tech fitness club, a yoga and meditation area, all enhanced by a a range of courses developed by recognised specialists and athletesFor example, British Olympic gold medallist swimmer Adam Peaty. In addition, the hotels will also focus on aiding recovery and healing through massages, meditation courses and sports rehabilitation.
Back in 2014, the British group IHG explored this idea. Even, a brand dedicated to health and well-being, now has a dozen hotels offering a fitness area in each of their rooms. Also in the United States, the top-of-the-range fitness and spa brand Equinox has gone the other way by launching into trendy hotels, first in New York in 2019, before Houston and Los Angeles in 2022, then Chicago in 2023.
