"The MICE and Travel Management segments have always been cousins, and this merger is the operational and human response to market demand. It is also the birth of a concept that we call Travel MICE With these words, published in a press release on 20 May, Marc Leidelinger confirmed the new MICE direction taken by Frequent Flyer Travel Paris, which is now taking the form of "Frequent Flyer Travel Paris".a merger with Dream Concept. In line with this agreement, the events agency founded in 2006 is set to become, according to FFT Paris, "a recognised brand on the French and international markets", and "one of the few players capable of delivering end-to-end services (...) that master all the creative, purchasing and technological skills associated with the new challenge of Travel MICE". The concept will focus on the development of high value-added servicesbut also the rationalisation of Travel and MICE expenditureand monitoring and measuring return on investment (ROI).
