The last CES (Consumer Electronics Show), the world's leading technology trade fair, focused heavily on artificial intelligence. Samsung took advantage of the event to showcase a number of AI-powered innovations in television screens and household appliances. At its event dedicated to its new generation of smartphonesAt Galaxy Unpacked 2024, the Korean manufacturer confirmed the entry of AI into the mobile era.
While his great rival, AppleBy 2023, Samsung will have taken the lead in the smartphone market, taking first place according to IDC figures with 20% of the smartphone sales market. Samsung is banking on generative artificial intelligence to regain its top position by building on its own innovation with its Galaxy AI chipthe latest processor from Qualcomm, as well as partnerships with Google.
This new series of Galaxy S24 smartphones, which brings together the Galaxy S24, the Galaxy S24 + and the most premium of them all, the Galaxy S24 Ultra, brings together all the useful features for a business traveller. Generative artificial intelligence is already making it easier to communicate via the Galaxy S24. instant translation texts, but especially telephone calls. The latter feature provides intelligent translation and transcription - in both directions - of telephone conversations.
Installed directly in the phone application, the exchange of words is translated instantly without using wifi or mobile data, to ensure the confidentiality of the data transmitted between the two parties. This feature is adapted to more than 13 foreign languages. Similarly, business travellers will be able to rely on the Message Assistant functionIt is also possible to adapt the wording of messages to the recipient in terms of courteous writing.
In addition to the translation detected and facilitated by artificial intelligence, there are tools for organising and improving the quality of the translation process. optimised productivity. Notes of a meeting transcribed from audio recordings or texts are summarised, including between different speakers detected by the AI during an audio exchange.
The search for online information has also been improved thanks to the partnership with Google. Samsung will be the first smartphone manufacturer to offer the Circle of Search by Google function. This will make using the S Pen, the digital stylus that comes with the phone, all the more useful. With a long press on the phone's home button, you'll be able to circle an image or document displayed on your smartphone screen to surround it, highlight it, and then use the pen to find it. highlight and receive information on the chosen detail. A photo of an individual, for example, can be zoomed in on his or her watch to obtain information about the brand of the accessory and where it is sold. AI can also be used to take and retouch photos, as we'll see below.
This mini AI revolution in the Galaxy S24 Ultra doesn't seem obvious from the design, which is still rectangular. However, the S24 Ultra has a titanium chassis instead of aluminium. This feature ensures a improved resistance with a view to the sustainability policy highlighted at Samsung's presentation. The Amoled QHD+ screen is still 6.8 inches like its predecessor, with a variable refresh rate between 1 and 120Hz to save battery power, also still 5000 mAh. However, the Galaxy S24 Ultra is flat, so there are no curved side lines, and now boasts a higher brightness of 48% and anti-glare.
While the rear of the S24 Ultra is made of aluminium and protected by previous-generation Gorilla Glass, the front is covered by the brand-new Gorilla Glass Victus Armor from American partner Corning. All of which adds up to a increased resistance This new Ultra is also certified IP68 waterproof.
Under the bonnet, the Galaxy S24 Ultra benefits from the very latest generation of Qualcomm's processor, presented last December, namely the Snapdragon 8 Gen3. The other models in the S24 series will make do with Qualcomm's own Exynos processor. The power of this next-generation Qualcomm processor ensures power and, therefore, fluidity of use, but it will also boost AI processing with the Galaxy AI chip.
So you can take advantage of all the photography and video capabilities on offer. Like its predecessor, the S24 Ultra's rear photo unit comprises four photo modules, including the main 200 MMP sensor with wide-angle optics, a 10 MP sensor and a 12 MP sensor dedicated to ultra-wide-angle photography. New features, the telephoto lens is now equipped with a 50MP sensor with X5 zoom. On the video front, you'll be able to film in 8K and in pro video mode.
AI contributes to the creation of photos and videos by making it possible to quick touch-upIt also provides 'intelligent' suggestions for perfecting the result. If there is a concern about blurred rendering or insufficient light, and even more so when zooming in, the AI automatically intervenes to optimise the result.
Importantly for business travellers, this smartphone is protected by Samsung's in-house Knox security system. The data within the phone itself is secure, and the system ensures a instant detection of potential threats.
The Korean manufacturer has also emphasised its concern for the environment. So, for the first time, the entire S24 series is made using components manufactured in part from eco-friendly materials. recycled materials starting with recycled cobalt and rare earths. But the sustainability of a product is the best answer to the question. Android software, for example, will undergo seven years of updates, with associated security patches. A first in terms of software longevity.
The Galaxy S24 Ultra is available in black, grey, purple and amber. The price is significantly more expensive that its predecessorThe price, which varies according to three storage formats, starts at 1,469 euros, 50 euros more than last year's model with the same storage. However, the resistant materials and, for the first time, the longevity of the software will encourage owners of this intelligent jewel to keep it for several years rather than buy a new mobile next year.
