Hilton's mid-range brands are continuing to gain momentum in Europe. While the American group currently has around sixty Hilton Garden Inns in operation on the continent, as well as around one hundred Hampton by Hilton hotels, six new openings have been announced for 2023-2024. All of this will contribute to a target of 100 new establishments in Europe over the next five years for these two brands, described by Patrick Fitzgibbon, Hilton's Senior Vice President in charge of development for the EMEA region, as "the brands of the future". Hilton's fastest growing company "and represent " more than half of the European development pipeline" .
Last year, 23 hotels were added to the portfolio, with new markets such as Wales, with the Hilton Garden Inn Snowdonia. More recently, a brand new Hampton by Hilton opened its doors in Riga airportin the Latvian capital. Among the future developments announced for this chain, another airport hotel is expected to open in September 2024, marking the American group's first location in the country. close to the Berlin hub. Offering 196 rooms, a breakfast area and bar as well as a gym, the future Hampton by Hilton Berlin Airport West will be located five minutes by train from the terminals and around 30 minutes from the centre of the German capital.
Still in Germany, and not far from Berlin, a Hampton by Hilton is also in preparation at PotsdamA 163-room hotel in the immediate vicinity of the famous Babelsberg film studios and theme park. Expected to open in June 2024, it will be aimed at a leisure clientele, as Potsdam offers another major tourist and cultural attraction with Frederick the Great's Sanssouci Palace. But the 163-room hotel, with its breakfast area and bar, will also have a business dimension, offering a meeting room.
In Poland, the Hampton by Hilton Szczecin Eastscheduled to open in early 2024, will have greater appeal for business travellers. This is due not only to the size of the city, Poland's largest commercial port and a major rail hub linking the country to its neighbours, but also to the hotel's offer, which includes a business centreThere are 103 bedrooms and two meeting rooms that can be converted into a large events hall.
The future Hampton by Hilton Venice Tronchetto will have two meeting rooms and one conference room. zone dedicated to mobile working. Located on the island of Tronchetto, and linked to the centre of Venice by vaporetto, the hotel, due to open in spring 2024, will also be one of the largest in the Serenissima with 324 rooms.
In Italy, the Hilton Garden Inn brand is expected to be launched in spring 2023. in Bologna, in the Quarto Inferiore industrial estatelocated to the north of the capital of Emilia-Romagna. Neighbouring the offices of several multinationals, the hotel will offer 130 rooms, as well as four meeting rooms, a gym and 80 outdoor parking spaces. The last development announced for the end of 2023 is a Hilton Garden Inn at PlymouthA 150-room hotel dominated by a sky bar overlooking the port city.
