While IHG has made luxury and lifestyle hotels one of its main areas of development, this strategy does not overlook the fact that, beyond all the InterContinentals, Kimptons and Regent to come, the Holiday Inn family of brands remains one of its strongest reassurances in terms of development. Between them, the Holiday Inn and Holiday Inn Express brands have generated half of the British group's global openings in 2022 and around a third of the new hotels signed. In Europe, these brands account for half of IHG's offering - a total of 544 hotels across continental Europe - with a further 73 under development.
" Although we have diversified our portfolio of brands in order to provide the best possible offer to our customers and owners, these essential brands will continue to be the driving force behind our growth" said Willemijn Geels, Vice President, European Development, IHG Hotels & Resorts. This is the case throughout the world, as well as in Southern Europe, where the expansion of these brands in recent years has been described as "a real success story". impressive "by Willemijn Geels.
In addition to these openings, some fifteen new projects have recently been concluded in the region, which will lead, for example, to the arrival of the Holiday Inn Express brand in Bulgaria, near Sofia airport, in 2025. Over the next two years, Holiday Inn Express will also be expanding its offer to Larnaca in Cyprus, Subotica and Kragujevac in Serbia, and Batumi in Georgia, where another hotel has just opened in the capital, the Holiday Inn Express Tbilisi Avlabari. This year, Holiday Inn's budget version will also appear in Porto - Boavista and Evora, and next year in Portimeo, in the Algarve. Meanwhile, the city of Braga, north of Porto, will see the arrival of a Holiday Inn Braga in 2024.
Whereas these brands have recently revitalised their offerings - With Next Generation rooms at Holiday Inn Express and contemporary communal areas at Holiday Inn, Open Lobby - the 17 Holiday Inn Express hotels opened in Spain will join this movement and undergo a significant transformation as part of the Next Generation design project. Three brand new establishments will join them this year at Madrid airportin Bilbao and Logrono, to the south of the Basque metropolis.
In France, with around fifty Holiday Inn and Holiday Inn Express outlets, these two brands make up the largest group of hotels in the country. three quarters of the IHG network in France. A market in which these brands still have excellent growth prospects. " Of the 18 openings planned by IHG in France, 8 will be Holiday Inn Expresses." explained Eric Viale last autumn, in an interview with our website. After Nice airport in 2021, new hotels are expected in Caen and Hénin-Beaumont in 2023, while the Holiday Inn Express Marne-la-Vallée Val d'Europe recently opened just a few minutes from Disneyland Paris. At the same time, the Holiday Inn brand is due to open in Dijon this year.
