Hyatt has just passed 1,000 hotels in the world with the opening of Alila Napa Valley, a 68-room luxury resort surrounded by vineyards and located at the heart of the Beringer estate. The American group will continue to expand in 2021, in particular through the growth of its lifestyle brands with the acquisition of Two Roads Hospitality in 2018. In this context, Alila is expecting new resorts in California, Malaysia and Oman, while Destination by Hyatt will be offering several new establishments in the United States. For its part, top-of-the-range boutique hotels JdV by Hyatt has several openings scheduled for this year, in California and Toronto, as well as in the United States. Swedenmarking the brand's arrival in Europe.
At the same time, Hyatt can also count on its original brands to expand its offering, particularly in new markets. business destinations. A Grand Hyatt is expected this year in Kuwait, as well as Hyatt Regency hotels near JFK airport in New York, within the Resorts World Casino, and at the Zurich hub, as part of the new business district The Circle.
More focused on millenials, Hyatt Centric will see new developments in Cambridge, Denver, Dubai and Melbourne, while the Hyatt Place lifestyle brand will continue its worldwide expansion in Kyoto, Montreal and New York, in the Chelsea district, as well as in Scottsdale and Los Angeles, as part of 'combos' with the long-stay Hyatt House brand. Finally, the American group is expanding its range of top-of-the-range independent hotels, grouped under the Unbound Collectionwith the reopening of the Hotel du Palais in BiarritzThe hotel has also welcomed the Commune by The Great Wall, near Beijing, into its ranks.
" Hyatt's carefully considered journey to 1,000 hotels has been based on listening, growing and innovating to meet the needs of customers, employees, consumers and owners." said Jim Chu, Executive Vice President of Franchising and Global Development at Hyatt. In response to the new expectations created by the pandemic, the American group has developed new offers such as Work from Hyatt for long stays business or the Great Relocate package, which allows monthly teleworking in all its hotels in Europe, the Middle East and South-West Asia. But it is also in terms of health that the American group has developed its offer with its Global Care & Cleanliness Commitment initiative.
To continue in this direction, the American group has just announced its intention to test the VeryFLY health pass. Developed by Daona leader in biometric and digital identity recognition, this solution is used by American Airlines and British Airways, among others, to make travel between London and the United States more fluid and secure.
With the VeriFLY + Stay mobile app, Daon has extended the scope of its digital health passport to the hotel sector to ensure health and safety at meetings and events. " Working with Daon to test VeriFLY + Stay reinforces our commitment to the well-being of our guests and staff. This is an important step in offering peace of mind to our participants. before, during and after an event" said Frank Lavey, Hyatt's Senior Vice President, Global Operations.
As part of these tests, Hyatt will be working closely with the organisers to identify the criteria required to take part in meetingsThis includes the requirement to present a recent negative test. These criteria can then be communicated to participants prior to their arrival, via the VeriFLY app, so that they can complete the necessary forms. Participants who meet the requirements for a meeting will see a green box appear in the app, allowing them to take part in the meeting or event. Daon specifies that it does not send any personal information to Hyatt, as the group and its hotels only receive aggregated and anonymous data.
" By listening to our customers, we know that the safety and well-being of our participants remain our top priority. top priorities for meeting organisers, and we're looking forward to exploring VeriFLY + Stay to provide them with a new solution for events" said Steve Enselein, Senior Vice President, Events, Hyatt.
