The Hyatt group is adding a new collection brand to its portfolio. Complementing the luxurious Unbound Collection, JdV by Hyatt in the lifestyle segment and Destination by Hyatt in the group's 'classic' offer, the brand Unscripted by Hyatt fills a gap in the market for upmarket hotels with limited services. Unscripted by Hyatt is designed to appeal to independent hoteliers with a light operating model, but even more so through access to the commercial power of one of the world's leading groups. According to the American group, it already has around forty hotels in active discussions.
With Unscripted, Hyatt intends to seize new conversion opportunities alongside the development of Hyatt Place and Hyatt House, which are positioned in the same segment.expand its range of lifestyle hotels. Thanks to the acquisition of the Standard International group such as the growth of the Andaz and Thompson brands, the American group saw its lifestyle portfolio grow by more than 11 % in the first quarter of 2025 compared with the same period last year. And the openings already scheduled should not slow this pace.
Business travellers will be able to find the Andaz brand in the heart of Lisbon in the third quarter of this year, at the junction of Augusta and do Comercio streets, with a 232-room lifestyle hotel revisiting, among other things, the former offices of Banco Portugues de Investimento. This will be followed next year by the opening of The Standard, Lisbon. in the Alfama district. The result of the transformation of an imposing XIXe Built in the 19th century in the former Palacio Santa Clara Palace, the hotel will offer 197 rooms, a number of restaurants and uninterrupted views of the Tagus from its rooftop. After Lisbon and Brussels recently, The Standard brand is also expected to open in Mexico City in 2026, in the Tabacalera district.
In Asia, the Andaz and Thompson brands are preparing their arrival in ShanghaiThe first will be in early 2026 with the Andaz Shanghai ITC, located in Xujiahui, and the other next November, in the Shanghai World Expo district. A blend of contemporary design, culture and gastronomy is also planned for Miami Beach in autumn 2025, followed by Seville in 2026 with a 101-room hotel featuring a rooftop swimming pool and coworking spaces.
