Since its beginnings in 1967 with the opening of the Hyatt Regency in Atlanta, made famous by its 22-storey atrium - an architectural innovation that has been repeated many times since - the Hyatt Regency brand has kept pace with customer trends and expectations. In particular, business travellers, one of the key targets for the brand's 200 hotels, most of which have vast meeting and event spaces. The Hyatt Regency Paris Etoile, which has a 3000m² meeting space as well as being directly connected to the convention centre, or the Hyatt Zurich Airportlinked to the Circle Convention Centre, illustrate this positioning. On a smaller scale, so does the Hyatt Regency Amsterdam, with its five halls and a concept of meetings based around botany and sustainability.
But the pandemic has come and gone, and studies show that business travel today is not the same as it was yesterday. With teleworking becoming commonplace, business trips are taking on a new dimension. a more leisurely approachrelaxation, rest and the discovery of destinations are taking their place in the professional world.
As a result, Hyatt Regency hotels adapt to these business stays, which sometimes extend into family weekends. For example, the Hyatt Regency Pravets Resort, recently opened in Bulgaria, has an indoor play area for children, while the Hyatt Regency London Blackfriars now offers a lounge dedicated to families in addition to its Regency Club lounge, one of the basics that the brand offers to Globalist members of the World of Hyatt programme. Also in London, Hyatt Regency The Churchill offers a children's programme with interactive welcome packs, bedtime story books and bathrobes for small children.
A place for everyone in the hotels: Hyatt Regency intends to translate this fact into a new brand signature "Open InvitationA new visual identity and an elegant logo that ". represents the many connections and conversations that take place in Hyatt Regency hotels" according to the American group.
Contemporary design for Europe's Courtyards by Marriott
Another major hotel brand to develop its signature, but in a more regionalized way, the Courtyard by Marriott in Europe are converting to a new motto - " European Spirit "This idea is repeated in all the hotels in the region, but with details of local decoration.
"These rethought design standards demonstrate our commitment to creating a world-class product. a contemporary spaceA design-led website that enables leisure and business travellers to connect, share and enjoy their stay, while capturing the unique essence of each destination." said Sandra Schulze-Potgieter, Marriott's VP of premium and select brands for the EMEA region. " Between now and 2024, we plan to open five hotels featuring this new design." she adds.
In Italy, the Courtyard Milan Linate and the Courtyard Turin, and in France, the Courtyard Milan Linate and the Courtyard Turin. Courtyard Lyon Est which is due to open next year near Lyon Eurexpo. But one hotel already embodies this development, following major renovation work: the Courtyard Berlin City Center.
Reimagined by the Swedish Living Design group, the hotel welcomes guests to a welcoming lobby, furnished with a wooden exhibition wall, contemporary lighting and armchairs upholstered in tweeds and brown leather. The lounge includes a communal table where guests can chat or work, as well as Media Pods, semi-private workspaces. All accompanied by a range of drinks and takeaways.
In soothing neutral tones, the 267 rooms, studios and one-bedroom flats with kitchenettes have been redesigned to meet the needs of modern travellers. In particular, to offer a comfortable workspace with a oak desk with the same hybrid seat that guests can find in the hotel lounge. All this is accompanied by perfect connectivity, with several USB charging ports for digital devices. Another innovation is a multifunctional piece of furniture incorporating storage space, a free-standing mirror, a wardrobe and digital keys through the Marriott Bonvoy app.
